BlaBlaCar:
100 Million

Blabla Car is a ride-sharing platform that aims to reduce wasted car capacity. Headquartered in Paris, they’re hugely popular in Europe and South America.

Ride sharing not only brings people together, but also substantially reduces carbon emissions. These are both things close to my heart, so I was super excited to have the opportunity to work with CARTEL and celebrate BlaBla transporting over 100 million members!

BlaBlaCar already had an existing design style that they wanted us to bring to life. This meant we had to make sure we understood the brand really well. Having a comprehensive Brand Guidelines PDF available was incredibly helpful. Below you can see a few of the design style frames that we used to get our design approved by the team over at BlaBlaCar before we started animation.

It was important to BlablaCar that we really feel the human connections throughout the animation, so we took extra care to make sure our characters moved in a gentle, sympathetic way.

Client: BlaBlaCar
Creative Direction: Roald Seeliger + CARTEL
Design: Roald Seeliger + CARTEL + BlaBlaCar
Animation: Roald Seeliger + CARTEL
Project Management: Roald Seeliger + CARTEL
Sound Design and Music: Disorderless (Cris Petrillo)