FOLLOWFOOD
socials

Followfood is a German brand that has a focus on organic and sustainable food production. I’m a huge fan, so it was really an honour when TankTank asked me to collaborate with them on this.

The scope was to animate 3 social media posts communicating a simple message:
Was wir Essen darf nicht die Welt kosten [What we eat shouldn’t come at the cost of the planet].
It sounds better in the original German, just trust me on that.

Even though the animations were quite short, the storyboarding process was hugely important to get a feel for the timing and storytelling mechanics. Those poor bugs!

Client: Followfood
Agency: TankTank
Creative Direction: TankTank
Design: TankTank + Roald Seeliger
Animation: Roald Seeliger
Project Management: Roald Seeliger + TankTank